the only fashion rule you’ll ever need . . . really!

It’s no secret that many women over 50, even if we’ve been thin all our lives, can easily pack on a few extra post-menopausal pounds, without trying too hard. The weight can sometimes slowly creep up on us over a span of years, taking us by surprise, and before you know it . . . … Continue Reading

fashion flash!!

This week’s FASHION FLASH is hosted by the terrific website about all things healthy and good for us (especially fitness) . . . “Moving Free.” All the participating blogs (including mine!) will tell you just about everything you want to know about beauty, skin care, fashion, hair and so much more. Check out this week’s … Continue Reading

top ten things advertisers should never do (if they want us to love them!)

The television industry — and the advertisers who fuel it — catered to the post 50 market for decades, creating a true symbiotic relationship. But somewhere along the way, we started to age out of the highly appealing 18-to-49-year-old demographic. Boomers were pushed off the radar screen as soon as we hit 50, watching helplessly … Continue Reading