While marketers do continue to specifically target the “youth of America” — those who are between 18 and 34 — there seems to be a change in the wind . . .
Maybe it’s because more celebrities are over 50 (Madonna, Oprah, George Clooney, Michelle Pfeiffer, Meryl Streep . . . ).
Maybe it’s because the post-50 market is growing bigger and living longer.
Maybe it’s because those over 50 have more discretionary income to spend on cars, electronics, skin care, vacations and so on than any other demo.
Here’s the interview I had with Cindy Rakowitz, host of SuperStars of PR on VOICEAMERICA Radio during which we explore what’s really going on in the minds of marketers. Will they ever put the dollars behind the post-50 demographic? While the media continues to try to convince us that “young is better,” I am sensing a definite shift taking place . . . if not quite a sea change. Listen in, and let me know what you think . . . Paradise After 50: SuperStars of PR with Cindy Rakowitz