top ten things advertisers should never do (if they want us to love them!)

The television industry — and the advertisers who fuel it — catered to the post 50 market for decades, creating a true symbiotic relationship. But somewhere along the way, we started to age out of the highly appealing 18-to-49-year-old demographic. Boomers were pushed off the radar screen as soon as we hit 50, watching helplessly … Continue Reading

the #1 proven way to make people like you . . . no matter what your age

Why Dale Carnegie is the Real Deal A few weeks ago I bought a copy of How to Win Friends & Influence People by Dale Carnegie for my 18-year old daughter, a freshman in college. I remember reading it after graduating, embarking on my new life out in the “real world.” It was recommended to me by … Continue Reading

finding the perfect glasses for your perfect face!

Who said reading glasses had to be frumpy? Since entering my 50′s, I’ve had to keep a 6x magnifying mirror adhered to my bathroom mirror so I don’t end up putting mascara on my lips.Presbyopia (an age-related condition whereby eyes have trouble focusing on objects that are close) is a natural byproduct of getting older, and … Continue Reading